Search and Social Marketing Services
Things are always changing with search engine optimization. In fact, that term seems a bit dated now. We aren’t looking to optimize for search engines. Why would we? Search engines don’t buy our products or services!
Instead, we need to be thinking about the user. What’s in it for them? As someone famous once said – the best way to get someone to do something is to answer “Who”, “What” “Why” and “Why”.
That’s not a typo. Just follow me here.
Who – Who does it affect? (The user!)
What – What is the benefit to the user?
Why – Why should they choose your service or product?
Why – Why should they CARE if they choose your product or service?
That second “Why” is what makes people decide to buy everyday. Be it that they love a brand, the brand experience, the free shipping, the ease of delivery to their door, the easing of their pain for something they hate doing, making their life easier, etc.
So my friends, it’s no longer a game of just getting someone to convert – you must also provide excellent customer service AFTER you’ve earned their business.
This is the future of Online Marketing, and in turn, what will earn top rankings to get the chance to serve those looking for your products and services. If you are ready to commit yourself to that direction, we are here to help.