Today, everyone has a voice. All you need is an Internet connection, a few minutes of your time to create a profile, and you are off to the races.
Whether you use Facebook, Twitter, YouTube or some other social media site to get your message heard, we are all now exposed to this way of life.
Ever since Google officially said that they use social activity as a “signal” in their ranking algorithm, we all knew that the seo game just got elevated.
But at what cost?
Does anyone value privacy anymore? A lot of users post the most mundane comments on their feeds to either get a response from their friends and followers, or sometimes just to keep everyone updated. But, do I really need to know that you are now hungry for tacos?
Don’t get me wrong social media absolutely has it’s place and has been instrumental in getting people together to revolt against corrupt governments. For that reason alone, I could never say that social media isn’t powerful.
But folks, let’s keep it there. Use it for updating people with important information. Here is where the “Law of Crap” starts to take affect. If someone continually tweets nonsense updates that don’t really tell me anything important, how will I know to pay attention to the tweets that are important?
Social media is like any other weapon or tool that exists. It’s only as useful or as dangerous as the person using it decides to make it.
Here’s a test – how long could you be “off the grid?” I know personally, I could get by without ever having to use Twitter again. Facebook? Well, I use that to see how my family is doing since I can’t visit them across the United States whenever I want. YouTube? I love it, I need to go there everyday.
Everyone has legitimate reasons for using the web how they want. Social media has made broadcasting easy for all. I always look at the social web this way: Suppose I die tomorrow and someone wants to learn about my life and me. Do I want them to use everything they find on the social web to form a picture of the person I was? Or should they talk to my friends and family to find that out?