25 Sep

SEO Is Measurable Marketing

NEEDS TO BE RE-WRITTEN Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested. SEO Is Not A Cost But An Investment An investment with a high return. By tying in SEO to Web

08 Jul

The Algorithm: What they are really talking about is the Ranking System

image source Many people think “the algorithm” is a singular algorithm. It’s actually a combination of many different patented ideas. The ranking system uses (in no particular order): Quality scoring algorithms External data NOT about Websites (e.g., “query deserves freshness”, “geo-location search”, user location, etc.) Website data collected from crawls