08 Jul

The Algorithm: What they are really talking about is the Ranking System

image source Many people think “the algorithm” is a singular algorithm. It’s actually a combination of many different patented ideas. The ranking system uses (in no particular order): Quality scoring algorithms External data NOT about Websites (e.g., “query deserves freshness”, “geo-location search”, user location, etc.) Website data collected from crawls

20 Jun

Surviving your next Search Apocalypse

image source If you clicked on this article, you know it’s coming. Seeing this means that you know that you, or a vendor you are using is doing something that violates Google’s rules of the web. Maybe you hired a “white hat” firm. Or maybe you know with absolute certainty

17 Jan

Curator or Creator? Either Way You’re Doing It Wrong.

Visit any search marketing site and the lemmings are all talking about your content. The same talking heads are spouting off about the importance of “creating content that engages readers.” Wow. Earth-shattering news there. Notice that no one ever gives you step by step instructions on exactly what you need