SEO

25 Sep
2018

SEO Is Measurable Marketing

NEEDS TO BE RE-WRITTEN Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested. SEO Is Not A Cost But An Investment An investment with a high return. By tying in SEO to Web

08 Jul
2016

The Algorithm: What they are really talking about is the Ranking System

image source Many people think “the algorithm” is a singular algorithm. It’s actually a combination of many different patented ideas. The ranking system uses (in no particular order): Quality scoring algorithms External data NOT about Websites (e.g., “query deserves freshness”, “geo-location search”, user location, etc.) Website data collected from crawls

20 Jun
2016

Surviving your next Search Apocalypse

image source If you clicked on this article, you know it’s coming. Seeing this means that you know that you, or a vendor you are using is doing something that violates Google’s rules of the web. Maybe you hired a “white hat” firm. Or maybe you know with absolute certainty