20 Jun

Surviving your next Search Apocalypse

image source If you clicked on this article, you know it’s coming. Seeing this means that you know that you, or a vendor you are using is doing something that violates Google’s rules of the web. Maybe you hired a “white hat” firm. Or maybe you know with absolute certainty

07 Mar

LunaMetrics Training Review

I recently attended the 3-day Google Analytics class, and the 1-day Google Tag Manager class taught by LunaMetrics. In order to fully understand the impact of this training, I’d like to quickly present to you some of my experiences in regards to “training” that I can apply to my work.

17 Jan

Curator or Creator? Either Way You’re Doing It Wrong.

Visit any search marketing site and the lemmings are all talking about your content. The same talking heads are spouting off about the importance of “creating content that engages readers.” Wow. Earth-shattering news there. Notice that no one ever gives you step by step instructions on exactly what you need