So, there’s this social networking site named Facebook who are in a fight with Google as the most visited site on the web.
Think it might be important to get found on Facebook?
Lucky for you, here are some free tips on ways to boost your chances of being a top search result in Facebook.
There is a bit of personalization in Facebook search.
Here are some of the ones that make sense:
Pages you “Like” Show Up First
If you have “liked” a page, that page will show up in your search query, even if the query you are entering does not start with the first letter of the page.
Typically, if your page has more “likes” it will show up higher in search.
But this is not always the case. It’s still possible for a page with less likes to appear higher up, due to a variety of reasons.
Page Name is Important
If you want to rank for something, you need to be sure that term is in your page name. The more exact the page’s name the better. This will not always be possible especially if you are in a competitive market. But, there are ways to overcome this.
Your Friends on Facebook
Sure, you love having old high school pals on your personal profile, but does that help your business page?
When optimizing for Facebook, you want your page to have a great blend of “common folk”, but you also want to have influential people and pages “liking” your page.
The Facebook share button is even more powerful than the like button. But, as of this writing (12.9.2011), Google cannot see what content is getting passed around, unlike Bing who can see this data.
This sharing activity is a metric that Google is dying to get their hands on, and I’m sure at some point in the future, they will surmise a way to get that information.
The Facebook search results are typically presented in the following order:
- Web Results
- Posts by Friends
- Posts by Everyone
Putting it all Together
Facebook page authority is important for getting ranked in Google. The higher the authority of the Facebook page, the more the links being posted to the Facebook page will count in Google’s search results. Because of this, you want to make the pages as authoritative as possible.
Right now Facebook is intentionally mixing results to try to find the right search functionality for their business model. This means that what counts today as a ranking factor might change tomorrow – just like search engine optimization.
The four metrics to watch:
- Did user Share the Page
- Has User Liked the Page
- Number of Likes Page Has
- Relevancy of Title to Query
These are some of the Facebook metrics you should be looking at when embarking on Facebook optimization to measure the effectiveness of your efforts.