I’m sure you’ve seen this a million times already – big company advertisement, and at the end of the commercial, they tell you to visit their FACEBOOK fan page?! This is just absolutely stunning to me. Companies like McDonalds, GM and Starbucks who have already built up tremendous loyal consumers are running major advertising campaigns with the urls being sent to their facebook fan page.
Don’t get me wrong, I love the fact that the big companies “get it” and are active in the social networking space. But why dilute your branding efforts to spend money to only send a potential customer to your fan page?
Shouldn’t your home page instead direct readers to the fan page?
I understand that resources might be an issue and to quickly get up and running in the social space might trigger a company to quickly establish their presence on facebook. But any major brand *should* have the web team in place that could easily add a simple “join us on facebook” icon added to their home page.
Am I the only one who thinks this is a bad use of your marketing spend?