What happens when/if facebook gets replaced by another site? All that time and energy spent building up that brand equity on the facebook page will goto waste compared to if that company spent that energy on their own site.

I consider part of social media foolishness. It’s the fire in the movie theater thing. Everything thinks that because Facebook is where most people spend their time, that naturally, they’ll choose to spend their time looking at your page. Yeah right. It’s a complete misread of social media.

I understand the idea behind having a Facebook page. It’s a wonderful way to show that you are alive and well and you should certainly connect with your fans, but, if the heart of your business requires that people actually come to your site, or if you just want them to, you need to direct them there, first, and then further strengthen your relationship with Facebook users by allowing them the opportunity to connect with you there, as well.