Forecasting SEO Traffic
One of the hardest things to predict is the amount of traffic that a site can earn from the keywords they are going after. Google doesn’t give out those numbers unless you pay for them. (more on that later) Most tools that project the data are wildly inaccurate. I’ve had sites in the top spot in Google and the traffic was 50% higher than what Google predicted and by the same token, has had sites in the top spot get 50% less traffic than what was shown.
Of course, there are many factors that can lead into this some of them are:
#1 – The top ranked page doesn’t meet the true search intent of the user.
#2 – If a site has held the top spot for a good amount of time, there might be those who are tired of seeing the same site appear in the top spot and will look at the sites further down in the rankings.
#3 – The page that is ranked doesn’t convert despite the traffic it gets.
There are many other reasons why the traffic doesn’t add up to what Google projected (or any other tool used to get the numbers).
So how can you get a true number for SEO traffic?
You gotta pay for it. Google Adwords.
In using Google Adwords, you are going to pay for the terms you want to get ranked for. There, you will see the real number of impressions (i.e., how many times someone searched on Google or on their network).
That is the Holy Grail of keyword research my dear reader.
Some businesses will be able to do this, and quite frankly, if you are serious about getting the best possible phrase and are looking for an accurate number, this is the only way to get it done.
It’s Google’s game, and if you want real numbers, it’s what you have to do.