So following up on my Getting started with Google analytics article, there are a few options that I always like to use when setting up GA to be used.
Finding the most popular pages
To do this is very simple. Once logged into your GA account click on behavior->site content->all pages. What you should see is a list of urls and their associated metrics.
Finding the pages that gives you the most traffic is important for several reasons.
1. It’ll help you discover what pages on your site delivers the most traffic. This gives you one hundred percent proof on what type of content your visitors want. This will help you to eliminate the guess work about what to write about next.
2. It will help you develop a strategic sales funnel: Since you know what pages of your site are bringing in the visitors you can develop and optimize a funnel around that page. Want to increase your subscribers, generate more sales, or get more phone calls? You can set up a goal and use the popular url as your landing page. You’ll need to test and optimize it for best results of course but building a landing page around your most popular pages can only grow your subscribers and sales.
3. Interlink the most popular pages: What happens when you combine something big with something bigger? You get something that’s really big! The same concept applies with this method.
You can easily increase the traffic on your site and the likelihood that someone will link to our share your content by interlinking your most popular pages together.
This process takes a little more time to implement as you want to interlink pages that are relevant to each other. The most obvious criteria you can use for this process is if the content of one page overlap with the content of another page.
If this happens then it’s a good idea to include a link to the page within your content somewhere. The more pages a visitor navigates on your site equals the more likely they will share it.
Power Tip Add new content to your old articles.
If certain pages are getting the most traffic then you should optimize it to generate revenue. All you need to do is add an additional paragraph that ties your article with a product or service you offer.
Discover your top traffic sources
Once logged into GA click on Acquisition->All Traffic.
This will provide you with the traffic sources to your site. You can easily scale these sources known as referral traffic.
1. Find ways to become more visible on sites that are generating you traffic. For example, if a forum is sending you lots of traffic then develop a detailed profile on the forum, add your website url to it, and become a more active member.
You can network with the admin and active users to further grow your website’s traffic. If it’s a blog then you can try posting quality comments which will catch the attention of the blog owner and try setting up a Skype meeting with them so you can talk about possible guess blogging arrangements.
2. Find similar sites to the ones that are providing you lots of traffic.
Diversify the sources of your traffic and the more you have all the better. You can consider using Google or you can simply plug in the url into similarweb.com which is a good resource for finding similar sites to any url.
3. Create content catered to these specific mediums. Every website has visitors of a slightly different demographic so it’s important that you cater to the medium that you are spending most of your marketing efforts on.
You can create info graphics, add them to Pinterest, and then share it with these sites, or you could create a slideshow with slide share to promote your content. Understanding the demographics you’re marketing to will not only help you to develop content that will most likely get read more, but it will also help you know which medium they prefer to read the content in.
Where to view the stats
A good question you may have is once you share the link online how will you be able to view the clicks? Once logged into GA click on Acquisition->Campaigns.
You’ll be able to see all of the stats for your campaigns in this column here. You can use this for your organic seo, social media, forum marketing, and even paid marketing campaigns. You don’t need to use overpriced link tracking tools that’ll bill you monthly as GA does the same exact things for 100% free.
Also, if you are running a campaign and want to track the results in live time then you can view the traffic with the Real-Time feature offered in GA. Real time only tracks the current visitors on your site at any given moment, it does NOT track the total visitors on your site for a day.
The closest you can get to this is by filtering your GA data so that you only see the visitors for a particular time interval. Luckily, it’s extremely easy to do this. Once logged into GA click on the reporting tab.
You should see a date range on the upper right hand corner, click on the “Date Range” field and select today. Once you’re done select apply.
Upon doing so you should see some of the data for the current day. Keep in mind that Google does update their data several times a day but in order to get fully accurate data you should wait twenty four hours.
Track everything. You want to have total control of your e-business and to not be left guessing on what went wrong. When you track your marketing efforts you will quickly know what you did wrong and from there you have to test different scenarios on how to improve it.
How to find the most popular day for your blog
There is a theory in the marketing world that timing is everything for a product launch. Conversely in the digital marketing world many product vendors prefer launching a new product on a weekday as opposed to the weekend as most individuals tend to use the internet less on the weekends.
Do you know what the best day to launch a blog post is?
If you want to execute a successful link baiting campaign then you’ll need to know which day is the best day for you to post.
Google analytics allows you to create custom reports that’ll allow you to see just that.
Step One: Create a custom report
Once logged into your GA account click on Customization->+New Custom Report.
Step Two: Add title
Make this meaningful to the report you’re creating so that it will actually make sense once you see it like “busiest day of the week” or something along those lines.
Step Three: Add Visits from the metric tab To do this click on the metric tab and
Step Four: Add Day of week dimensions
To do this click the dimensions tab and select “Day of Week”.
Step Five: Click save
Keep in mind that you could optionally add a filter, but if you’re still getting the hang of GA I would recommend leaving this alone. As soon as you enter save you will be taken to a page that displays your results.
Find the busiest hour
So know you know what day typically brings you the most traffic so let’s find out which hour does. To do this all you do is duplicate the steps above except you change the dimensions to “hour”.
Upon clicking save you will see a point graph with various highs and lows and also their associated time.
The apex point denotes the hour that your site typically receives the most traffic. I think in this case the highest point may not always be the best criteria to judge when it comes to making a new blog post. If you find a 3-5 hour duration on your blog in which the traffic levels are generally high then you may want to consider posting during those time intervals as it may lead to more traffic.
Test your site speed in Google analytics
Google makes it very easy for you to do this. Once logged in visit Behavior->Site Speed->Overview.
As technology continues to increase page loading times will decrease. A side effect of this process is that internet user’s attention span will dwindle which means that if you have a relatively slow rendering page then you could end up losing potential customers.
There is a lot of information online on how you can increase the speed of your site, and there are also tons of tools that’ll help you measure the speed of your competitor’s site.
Well, this went from a quick guide to a novella. I hope you find something useful!