I had previously written about my extreme displeasure of major brands using Facebook advertising their companies. (Facebook URLs, Are You Kidding Me?!)
I have a love/hate relationship with Google. Sometimes they do great things, and other times, I am left scratching my head.
But today we are here to give congratulations to Google.
Found from their quality rating guidelines, they have made this very important declaration:
Some Results Are “Vital”
The “Vital” relevance rating is a special case. Any official entity – a company, an actor/actress, a politician, etc., can have a vital result. In most cases, this is their official home-page. Only a dominant interpretation can be vital – Apple Vacations will never be the vital result for “apple”.
Social profiles can also be vital, if those profiles are for individuals or small groups. So, a politician, actress or rock band could have multiple “vital” pages (their home-page, their Facebook page, and their Twitter profile, for example).
Interestingly, Google specifically instructs that social media profiles for companies cannot be considered vital.
THANK YOU GOOGLE!
You are +1 today.