September 29, 2011, Google announced that it now had “Real Time” analytics information in it’s Google Analytics software. To me, this was always the most glaring weakness of their free service. Because they had never had it, I also use another service that does have “Real Time” tracking – Clicky. I thought to myself that this move would certainly put a smaller company like Clicky out of business.
Until I read the details of the Google Announcement.
Simply put, it’s currently just one report rather than actually processing all data in real time.
Sure that’s somewhat helpful, but nothing near what Clicky offers – I can actually watch people navigate through my sites and see what pages they are clicking on and all relevant information to that.
Course, Google does offer Google Analytics Premium for $150,000/year. Ouch!
It’s very hard to complain about “free”. But that is how Google gets everyone’s data as part of their
world domination business growth strategies.
Until the day comes where Google Analytics can match the service I get from Clicky (which I doubt it ever will) let them spout off on all of these supposed upgrades, and let their lemmings follow them everywhere on the web.