It’s a problem we’d all love to have, right!? In any business, the goal is to become so successful that you have to hire new people, expand your office and buy new equipment to handle all of the incoming clients.
But after all of that is taken care of, there is still the execution part of the deal where you have to be able to perform the job for which you’ve been hired to do!
So how can you determine what your optimum workload would be?
Since I can only use myself as a barometer, here are some of the factors that determine what I can take on at once.
Is it a new client?
Typically, the ramp up time is very time consuming. Most times the client site needs a bunch of seo coding implemented, and even if the client has an IT team to implement all the changes needed, you still need to review the code to make sure they’ve completed it correctly.
What type of campaign did they engage you in?
Most clients are happy with just saying “Get me ranked #1 in Google for whatever phrase”. Most of them don’t really want to know what you are doing, as long as their reports tell them what they want to see. But what about the clients who are actively engaged in social media? Maybe they have an active Twitter account that needs more followers and re-tweets? Perhaps a YouTube channel that needs more subscribers? Or what about the company fan page on Facebook? Any of those are going to eat into your productive time.
Are they in “holding pattern” mode?
Most of my older clients are all ranked at the top of Google for their phrases and are just looking to maintain their rankings. What needs to be done on a month-to-month basis in order to keep those positions?
How much handholding do they need?
Some clients are very hands on and need to keep updated on almost a daily basis. Every email and call responding to them is taking away your time to get them ranked.
Do they understand the organic optimization process?
Some clients think that organic optimization results can be seen as quickly as PPC. They insist that since they are paying immediately, the results should arrive just as fast. Additionally, the entire content creation idea with acquiring quality links is a time-consuming process. Thankfully with the latest Google algorithm they can see results within weeks, but it’s also a mindset that they need to understand.
So, to answer the question…
The most I’ve had at one time myself is 47. Collectively they were in different phases, with an average of only one new client ramping up per month. After a few months of working this way, it became apparent that burn-out was right around the corner and I’ve since handed off the work load to others.
I think this number will vary from each person and company, and each situation should be considered on it’s own.
Anyone care to share his or her workloads?