How to Tell if a Site is Optimized

30 Jul
2010

It’s amazing how many times I get this question. Most times it’s done to see what competitive edge one site might have over another. To get started, there is no 100% absolute way to know for sure that a site is optimized unless you know the team or person working on it. There are many CMS systems that do a decent job of getting “optimized” pages built for sites.

But, there are some pieces that you can look at to take an educated guess to see if a site is indeed optimized.

1.) Title tag
A well-optimized site will have the keyword phrase placed first, followed by the branding (if at all). You can see this in the toolbar of any Internet browser, or by viewing hte source code and looking to see what’s in the tags.</p> <p><strong>2.) Meta tags</strong><br /> Are they using the meta tags properly? Some CMS systems will throw in a ton of keywords into the meta keywords tag. A sure sign of optimization not being properly done. Also, is the description tag being used to talk about the page? Another dead giveaway to cms wide sites is that the same message will appear throughout the site. A well-optimized site will have a unique description for every page.</p> <p>There are other meta tags that can be used, but those we’ll save for another discussion!</p> <p><strong>3.) H1 tag</strong><br /> Until Google moves away from their love affair of the H1 tag, optimized sites will have the matching keyword from the title and meta tag enclosed within the page’s H1 tag.</p> <p><strong>4.) Content</strong><br /> A well-optimized page will have the keyword appearing in the first paragraph found on the page. Keep in mind that you can get ranked without having this in place, but it certainly helps your chances if you have the keyword phrase in your content.</p> <p><strong>5.) Links</strong><br /> Going slightly outside the scope of what makes a site optimized, is to look to see if the site in question is ranked in Google for the keyword they are focusing on. They might not appear for a few pages, but they might just be getting started and haven’t showed up on the first page just yet.</p> <p>There are other parts of a site that you could look at to tell if it’s optimized, but this is the spot-check method that can be used to quickly determine the probability of a site being optimized.</p> <p>Thanks for reading,</p> <p>Paul</p> </div><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-facebook"><a rel="nofollow" data-shared="sharing-facebook-190" class="share-facebook sd-button share-icon" href="http://www.ranksurge.com/how-to-tell-if-a-site-is-optimized.htm?share=facebook" target="_blank" title="Click to share on Facebook"><span>Facebook</span></a></li><li class="share-linkedin"><a rel="nofollow" data-shared="sharing-linkedin-190" class="share-linkedin sd-button share-icon" 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class="sd-author-photo"> <img alt='' src='http://1.gravatar.com/avatar/7c87a3128ea2fa87c3fbf2cca8b486be?s=84&r=pg' srcset='http://1.gravatar.com/avatar/7c87a3128ea2fa87c3fbf2cca8b486be?s=168&r=pg 2x' class='avatar avatar-84 photo' height='84' width='84' /> </div> <div class="sd-author-bio"> <h4> Paul <br/> <span> author</span> </h4> <ul> <li class="sd-author-website"><a class="sd-bg-trans sd-link-trans" href="http://www.ranksurge.com" rel="nofollow" target="_blank" title="Website"><i class="fa fa-link"></i></a></li> <li class="sd-author-twitter"><a class="sd-link-trans" href="semconsulting" rel="nofollow" target="_blank" title="Twitter"><i class="fa fa-twitter"></i></a></li> <li class="sd-author-googleplus"><a class="sd-link-trans" href="https://plus.google.com/+PaulBliss3" rel="nofollow" target="_blank" title="Google Plus"><i class="fa fa-google-plus"></i> </a></li> <li class="sd-author-linkedin"><a class="sd-link-trans" href="http://www.linkedin.com/in/ranksurge" rel="nofollow" target="_blank" title="Linked In"><i class="fa fa-linkedin"></i></a></li> <li class="sd-author-rss"><a class="sd-link-trans" href="http://www.ranksurge.com/author/paul/feed" rel="nofollow" title="RSS"><i class="fa fa-rss"></i></a> </li> </ul> <p> Get his thoughts at his blog (www.ranksurge.com) or follow him on Twitter (@semconsulting) G+ (https://plus.google.com/+PaulBliss3) </p> </div> </div> <!--comments--> <!-- You can start editing here. --> <div class="sd-comments-wrapper"> <div class="sd-comments clearfix"> <h3 class="sd-comments-title"> 3 Comments </h3> <ol class="sd-commentlist clearfix"> <li class="comment even thread-even depth-1" id="li-comment-107"> <div id="comment-107" class="sd-comment-body clearfix"> <div class="sd-author-avatar"> <img alt='' src='http://2.gravatar.com/avatar/24506fe5d79e3d6fb0a771b97baa6478?s=70&r=pg' srcset='http://2.gravatar.com/avatar/24506fe5d79e3d6fb0a771b97baa6478?s=140&r=pg 2x' class='avatar avatar-70 photo' height='70' width='70' /> </div> <div class="sd-comment-text"> <div class="sd-comment-author"> <cite><a href='http://www.firstfound-blog.co.uk/' rel='external nofollow' class='url'>Andy @ FirstFound</a></cite> <span class="sd-comment-meta">| August 2, 2010 at 10:58 am</span> </div> <div class="sd-comment-meta sd-comment-meta-data"> <a href="http://www.ranksurge.com/how-to-tell-if-a-site-is-optimized.htm#comment-107"></a> </div> <div class="sd-text-of-comment"> <p>Great rule of thumb. You can usually tell just from the title whether it’s optimised, and whether it’s optimised well.</p> </div> </div> </div> </li><!-- #comment-## --> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-114"> <div id="comment-114" class="sd-comment-body clearfix"> <div class="sd-author-avatar"> <img alt='' src='http://0.gravatar.com/avatar/c02ca72771bde0f914facdfb5f33dbb7?s=70&r=pg' srcset='http://0.gravatar.com/avatar/c02ca72771bde0f914facdfb5f33dbb7?s=140&r=pg 2x' class='avatar avatar-70 photo' height='70' width='70' /> </div> <div class="sd-comment-text"> <div class="sd-comment-author"> <cite>SEO Delhi</cite> <span class="sd-comment-meta">| August 20, 2010 at 6:37 am</span> </div> <div class="sd-comment-meta sd-comment-meta-data"> <a href="http://www.ranksurge.com/how-to-tell-if-a-site-is-optimized.htm#comment-114"></a> </div> <div class="sd-text-of-comment"> <p>Great rule of Internet marketing.</p> </div> </div> </div> </li><!-- #comment-## --> <li class="comment even thread-even depth-1" id="li-comment-2353"> <div id="comment-2353" class="sd-comment-body clearfix"> <div class="sd-author-avatar"> <img alt='' src='http://2.gravatar.com/avatar/2b71e59473de113e285d07cf65ca77a6?s=70&r=pg' srcset='http://2.gravatar.com/avatar/2b71e59473de113e285d07cf65ca77a6?s=140&r=pg 2x' class='avatar avatar-70 photo' height='70' width='70' /> </div> <div class="sd-comment-text"> <div class="sd-comment-author"> <cite><a href='http://www.seoplugins.org' rel='external nofollow' class='url'>Rich</a></cite> <span class="sd-comment-meta">| May 11, 2012 at 4:35 pm</span> </div> <div class="sd-comment-meta sd-comment-meta-data"> <a href="http://www.ranksurge.com/how-to-tell-if-a-site-is-optimized.htm#comment-2353"></a> </div> <div class="sd-text-of-comment"> <p>Webmaster, I am the admin at <a href="http://www.SEOPlugins.org" rel="nofollow">SEOPlugins.org</a>. We profile SEO Plugins for WordPress blogs for on-site and off-site SEO. I’d like to invite you to check out our recent profile for a pretty amazing plugin which can double or triple traffic for a Worpdress blog and we just posted a video showing the plugin in action. You can delete this comment, I didn’t want to comment on your blog, just wanted to drop you a personal message. Thanks, Rich</p> </div> </div> </div> </li><!-- #comment-## --> </ol> <!-- trackbacks & pings --> <div class="sd-comments-nav"> <div class="alignleft"> </div> <div class="alignright"> </div> </div> </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><h3 class="sd-comments-title"><span>Leave a reply</span></h3> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/how-to-tell-if-a-site-is-optimized.htm#respond" style="display:none;">Cancel reply</a></small></h3> <form action="http://www.ranksurge.com/wp-comments-post.php" method="post" id="commentform" class="comment-form"> <p class="comment-notes"><span id="email-notes">Your email address will not be published.</span> Required fields are marked <span class="required">*</span></p><div class="sd-respond-textarea"><p><textarea id="comment" name="comment" aria-required="true" cols="58" rows="10" tabindex="4" placeholder="Comments*"></textarea></p></div><div class="sd-respond-inputs clearfix"><p><input name="author" type="text" placeholder="Name*" size="30" aria-required="true" /></p> <p><input name="email" type="email" size="30" aria-required="true" placeholder="E-mail*"></p> <p class="sd-last-input"><input name="url" type="url" size="30" placeholder="Website" /></p></div> <p class="form-submit"><input name="submit" type="submit" id="submit" class="sd-submit-comments sd-opacity-trans" value="Submit Comment" /> <input type='hidden' name='comment_post_ID' value='190' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p><p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="09ae1c032d" /></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; 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