Making Full Use of Social Bookmarking

04 Apr
2010


One of the best things that a webmaster gets from social bookmarking is targeted web traffic. Social bookmarking is being used by a lot of individuals who are looking for a specific material to purchase. Depending on your market segment, your social bookmarking activities can lead you to unearthing a group of users that are looking for your product or service. Sales are also generated in this way. A great deal of focus should be given to your website if one of your marketing tools would be the use of social bookmarking sites.

The following points would help you optimize your site in such a way that you fully utilize social bookmarking as a means of generating web traffic and increasing your conversion rate.

Visualize what your market segment needs

With the use of social bookmarking sites, it would be easy for you to tweak features on your website to fit the needs that are evident in social bookmarking site. Each social bookmarking site shows a trending in which particular we page gains the most traction. You only need to first select a social media site to build on and observe how users on that site behave. If you see any patterns that somehow coincide with your set marketing structure and framework, then you would have a definite plan of action on how to promote your site to these circles.

By doing so, you will be able to determine which group within a social bookmarking site could be a potential and vibrant market for your website. Try to assess what their needs are and how they behave to certain posts and materials that are present. This will give you a clear idea on how to build your profile and like your actions to drive traffic to your website.

Participate in categories that are relevant to your content

The main idea of joining social bookmarking sites is to make organic searches a lot easier. Another main purpose is to get your website to tie up with other related websites that show similar content and are popular enough to propel your website to greater heights. You will make full use of your profile in social bookmarking sites if you actively participate in the community that you belong to within a social bookmarking circle. Provided that your website and choices of web pages give your followers a lot of value, your participation would soon pay off.

Make your posts catchy

The internet is filled with tons of information. A lot of the things that you think you can write about may have already been featured hundreds of times. If you think that you can make it by using social bookmarking sites to promote your website, then you should think of ways for your materials to stand out. This simple yet complex concept is what makes materials posted in social bookmarking sites more powerful. Try your best to make your profile, posts and bookmarks more eye-catching. Think of ways to tap which way your market segment or social bookmarking network is going. If you are successful in making all your materials interesting enough then the time you’ve spent in building your profile and posts would mean great conversions for your business.

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Paul
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Get his thoughts at his blog (www.ranksurge.com) or follow him on Twitter (@semconsulting) G+ (https://plus.google.com/+PaulBliss3)

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