So, what is different about performing seo for real estate? Transition. As you know, listings are constantly in need of updating, removal or just some quick edits.
How can your listings get the maximum amount of exposure? You guessed it! Through search engine optimization.
While there are some basics that can be applied to all sites, real estate sites are a special breed.
Why Search Engine Rankings Matter
The National Association of Realtors has predicted that three out of every four homebuyers use the Internet to find a home.
The real estate industry has evolved and now can let people look for homes, get mortgage quotes, take virtual tours, research property values and learn about the potential school districts online. While the actual signing of papers still takes place in person, every other aspect of real estate can be done online from the comfort of home.
Because of this, your target audience is online as well, every day. The question is … can they find your listings?
The Challenge for Real Estate Agents
Nobody can dispute the importance of search engine rankings. Every real estate agent wants their website to rank well in the search engine results. With many buyers and sellers online looking to find their next home, that’s why real estate search engine optimization (SEO) should be a cornerstone of your marketing efforts.
Real estate SEO is the act of improving an agent or broker website for better search engine visibility, which equates to more website traffic, branding and general success online. But here’s the number-one problem most real estate agents encounter. Search engine optimization is extremely time-consuming, especially when you don’t know what you’re doing.
Most real estate agents make the wrong investment in their web site. They spend a lot of money on a splashy new real estate web design or take what seems to be the easy route and buy a real estate web site template with the same basic content and information as ten thousand real estate agents across the country. While that might be cost effective, you need to stand out from the “clutter” and be remembered as the agent who’s using the web for all the potential that it has to offer.
Having a real estate web site without investing in a real estate search engine optimization and Internet marketing strategy is like taking a seller client listing and not actively advertising the home.
Real Estate Search Engine Optimization Solutions
Investing in an online real estate marketing program should be the most important long-term real estate marketing investment that you will ever make.
Long-term results are provided by developing a real estate SEO strategy that targets potential homebuyers in your market. A comprehensive real estate search engine optimization strategy will help to quickly funnel your web site visitors to specific areas of interest, ultimately leading them to a “call to action” – making contact with you!
Real Estate SEO: Time, Money, Patience, and Conversions
Whether you are a veteran real estate agent or a rookie looking for your first sale, the goal is to provide you with the knowledge and information to develop a successful real estate Internet marketing program.
You should be skeptical. I can tell you that you won’t get rich overnight. This is a process that takes time to build up, but once you have built up your online presence, it will take a tremendous effort to dislodge your position in the search rankings.
Do some research, and you’ll find other companies that provide real estate seo services as well. But whom have they worked for? I’ve had the pleasure of helping HomesandLand.com develop and deploy Internet marketing strategies for not only their main site, but for their 300+ regional sites as well.
So, if you are the only one running the show, or have a network of agents with sites that need to get ranked, I can assist you in getting all of your listings and services found at an affordable rate.
Contact me today. There is no obligation, and I promise you will not get any un-solicited emails from me!