Search Engine Optimization for Google

03 Apr

There are some common ground starting points that if you apply these to all of your sites, you should be able to survive any update intact.

* Proper naming structure
* Name your page titles with your keywords if possible
* Always have a sitemap
* Always include a robots.txt file
* If you must use a re-direct, be sure it’s server side, not with a meta refresh tag
* Don’t use hidden text
* Make sure your keyword phrase is included in your H1 tags
* Don’t optimize for more than 2 keywords per page
* Use text links where possible
* In any product image, be sure to use the alt tag
* Use hyphens, not underscores when you name a page file
* Make sure your site has an error handling page
* Create a search engine sitemap and submit it to them (This is in addition to a typical sitemap)
* Offload all your js and css code
* Don’t forget about meta tags

Be sure to follow these simple guidelines and you won’t need to worry too much anytime Google has an update – your site will not be impacted by any filters that are checking for spamming, hidden text, or anything that resembles cloaking.

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  1. Google in Black | May 26, 2010 at 12:23 pm

    A new search engine in town is being compared to Google. cuil (pronounced cool) has an impressive number of web pages indexed and a nice interface to the web, but Google it isn’t….at least not yet. Still, it’s worth checking out and popping in once in a while to see if they continue to improve. One very noticable thing is that the images they display can’t always be found on the resulting web site. Some of our listings showed images I’ve never seen before so I know it’s not old images. Some links were old and led to different (new) sites or 404 errors. Good luck to them. It ain’t easy taking on the big boys of search.

  2. Darcey Amundson | May 28, 2010 at 1:32 am

    I like your post. Your blog is fantastic.

  3. Arielle Covin | July 8, 2010 at 4:20 am

    Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

  4. Julietta Smouse | August 7, 2010 at 1:56 pm

    This article is invaluable, I thoroughly liked it, I’ll be back for more!