Search Engine Optimization

06 Feb
2008

Search Engine Optimization

Search Engine Optimization (SEO) is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:

  • W3C Validation
  • Proper naming structure of files for search engines
  • Proper phrasing of the page title
  • Inclusion of a robots.txt file
  • Creation of a sitemap
  • 404 error handling page
  • Proper Meta Tag usage
  • Relevant site copy to page title
  • Site navigational structure

SEO is the lemonade stand – you’ve got to have your house in order before you invite anyone over, right?

Contact us today: Code is poetry to us!

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Paul
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