Search Reputation Management

| February 17, 2011

Search Reputation Management

It has been suggested that if a company website has a negative result, up to 70% of surfers will click on the negative result first rather than the company website. Search reputation management can effectively displace those results and prop up favorable results instead.

Why Search Engine Reputation Matters

No company or person is immune from situations that require an immediate type of response. Today, it only takes mere minutes for anyone to set up a Facebook page, Twitter account or blog, and begin to rant about their feelings. What starts as a tumbleweed can quickly turn into a juggernaut through the power of the web.

Reputation monitoring is of growing importance, primarily because the internet allows anonymity: Anyone can comment on a blog or propagate content under an unidentifiable Twitter handle. There is no requirement that the person authoring the content identify him/herself. That’s a situation that should be on the mind of many in all organizations.

The danger then becomes when that person’s review or comments gets ranked by Google, and in turn appears with your name or the company as part of the search results. As mentioned in the opening statement, 70% of all readers will visit the third party result ahead of your website.

What Is Search Reputation Management

Online activity occurs across social media networks, community websites, and blogs. The impact of this activity to brands occurs across search engine results pages (SERPs). Today’s search engines want to deliver a rich user experience. To present many options to the user, Google has decided to list results that come from various sources on the web. No longer are websites the only search result. Today, Tweets, Youtube videos and images can all appear in the search results.

Search engine reputation management, then, is the process of monitoring and managing one’s “reputation” across the SERPs. For branded or (reputation) searches, are there any results that could be potentially damaging to your organization or name? The results found here could determine if your company makes the final round of the vendor selection process, or it might cause concern for a potential deal

When you find such examples, it’s time to protect your brand with reputation management. You don’t necessarily to respond directly to the online “detractor,” but begin to craft messages from you or your company that would be identified as more relevant and useful for the particular search query.

Search Engine Reputation Management: Time, Money, Patience, and Protection
Search reputation management isn’t an easy task to undertake. It requires a lot of time, energy, patience, and a willingness to revise your approach after figuring out what does and doesn’t work. The answers won’t always be the same and each situation will require it’s own unique solution.

In order to be effective, one must be proactive and willing to adjust on the fly. A great way to think of search reputation management is as an insurance policy for your brand online.

My Experience
I’ve performed this service for up and coming brands that needed to assure their positive image in the search results. Others wanted to be found in Google in certain categories that helped build and protect their brand.

Every situation is unique and will require a well thought-out plan of actions needed to be taken to protect the brand that you’ve spent soo much time building.

Contact me today. Lack of search reputation management will only lead to poor customer experiences.

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Category: Google, Links, Reputation Management, SEO, Social Media

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