Here’s a doozy. Since Google is Google, they can impose their will on how they want things done. I’ve always hated using Google for domain parking BECAUSE of the CNAME requirement. Now Sedo is following suit like a puppy dog since they know the parking industry (for those of us with average names) is dying.
Here is the email that spells it all out in detail:
Our primary ad provider, Google, has announced a policy to stop the delivery of ads for URL-forwarded domains by September 30, 2011. It’s highly likely that domains still forwarding via URL on or after October 1, 2011, will no longer accrue parking earnings. Google expects this concentration on nameserver (DNS/CNAME) parking to improve advertiser satisfaction and consequent monetization.
We’ve taken the opportunity to speak with many of you and have evaluated the suggestions and options you proposed. We are pleased to present a smart, flexible solution: CNAME parking.
The CNAME method has the clear advantages of traditional nameserver (DNS) parking but will soon offer three major added benefits:
Clarity on whether you still own the domains in your account to ensure a smooth selling process on the Sedo marketplace
An automated process of adding new domains to Sedo (*Since they have ALWAYS been the slowest to verify ownership)
The ability to still set your own MX entries and control the emails for your domains (available now)
Implement this option by September 30, 2011, to ensure continued parking earnings! We’ve outlined the steps you need to take below.
NOTE: If you are a registrar, you should have already received separate communications over the past few months. For additional questions, please contact your account manager.
STEP 1 – CHECK
You need to check with your registrar which domains you are parking with Sedo via nameserver and/or URL forwarding. If you park domain names via:
DNS: No immediate changes required. However, we suggest you read the information below on the beneficial switch to CNAME parking.
URL Forwarding: Immediate action required; you need to switch your forwarding method to ensure continued monetization of your traffic (read next step).
STEP 2 – SWITCH
Start at your registrar for any necessary switch. You may wish to contact your registrar for support, to check if they offer a solution to switch domains in bulk, and to ensure that newly registered domains are automatically set up with the right CNAME or Sedo’s name servers.
A. CNAME Parking (preferred):
We have set up a redirection server for your convenience. The redirection server forwards all traffic to each of your domains with WWW so that all traffic points via CNAME to Sedo’s servers.
Point the domain with WWW (www.example.com) via CNAME to
Point the domain without WWW (example.com) and all subdomains (*.example.com) via A-Record to: XX.XXX.XX.XXX
NOTE: Each Sedo account has its own member ID and thus its own CNAME. We suggest that you consolidate your domains into a single Sedo account; our new statistics tools are able to process large domain portfolios.
B. DNS Parking:
If your registrar does not allow you to use CNAME parking for your domains, you can continue to use the traditional nameserver parking method on Sedo’s nameservers. Please use the following:
Primary (first) nameserver: ns1.sedoparking.com
Secondary (second) nameserver: ns2.sedoparking.com
STEP 3 – CONTACT US
Your Account Manager is ready to answer your questions, discuss alternative solutions, or help you consolidate your domains. Please email your Account Manager once you have successfully switched.
We always aim to offer continuous and attractive monetization solutions for your domains. In this case, however, we can only do so with your cooperation and support.
Thank you! (*We have sold our souls to Google)
*My added comments…