Actually, it was a few days ago, but I wrote it this way for effect. Since hardly anyone ever talks about losing a client, I wanted to continue my trend of talking about what most others won’t.
Let’s get one thing clear – it’s not like I enjoyed getting fired. After all, making money is always a good thing.
But this was a case of just a bad match from the start. For the record, it was only for two months, and for both sites I doubled the traffic and quickly increased both their Twitter and Youtube followers, views and subscribers. (If anyone wants proof, just email me)
Anyways, I took on the client because a good friend of mine asked me if I could help him out. From the start, communication was an issue.
They didn’t want to hear about getting an audit done for the site, or doing competitive research on keywords. Instead, they insisted on wanting to get ranked for high traffic, generic keywords. Not that going after those were an issue since the sites they owned were sufficient to go after those terms, they expected to get results instantly.
They had previously used paid search and expected to get the same, instant results. Despite all my attempts to explain to them about the process of properly optimizing their sites, and how it would take time to earn rankings, they wanted to hear nothing if it.
Despite all of this, I figured this would be a great way to test my skills on educating a client to how the process works and how having patience would pay off.
But, only after 45 days, they had heard enough from me. They continually asked me why I wasn’t building link wheels, Squidoo pages and buying .edu links, since they had offers from other vendors to do just that for much cheaper than what I was charging.
I explained to them that wasn’t something I was going to do. So, I got the axe.
It doesn’t bother me too much since I knew that everything I did for their sites was the right thing to do.
The important lesson learned here is that no matter who brings you the client, it’s got to be a good fit, and they need to understand exactly what it is that you are going to do for them. Otherwise, it’s just a waste of your time.