One thing that really steams me is when I am talking to a potential client and they ask me about the links. You see, their current or past seo vendor told them that once they left, their links would evaporate, thus losing the rankings they achieved.
This stinks of a link network scheme.
What happens is, some seo vendors spend a lot of resources on creating multiple unique sites on “C” Class IP’s.
This is done so that Google can’t figure out that all of those sites in a network are owned by one company or person.
The impact of this is that when a new client joins, they can immediately get a ton of links and to Google, seeing many links across a multiple sites is a signal to them of a nice link strategy.
So, the seo vendor sells this as “link building” sometimes you’ll even hear “private networks” to describe this.
Sure, while a client is using this service they are ranked, but at some point in time, Google will find this footprint and de-value all the sites found inter-linked in this network.
It’s not shocking to Google if on some blog, amongst 2,000 anchor-linked comments, to see some of the same links pointing to the same sites. But, when certain sites and keywords all share the same link footprint, that is an easy flag for Google to spot and penalize.
Once that happens, the seo vendor who operates this way is in trouble, since they will now have to go do some real optimization work for their client.
I understand the desire to have a “hook” to keep a client. But make it something that will make it painful for them to leave. For example, if you provide some great reporting, or can show them through analysis that search has an impact far beyond top rankings, those are good ways to retain a client.
Here at RankSurge, the stance taken is that all the links we build are yours. To hold a client hostage with the threat of link removal is just not good business. The monthly fees paid to us are used to acquire links for your site. Not all seo companies operate this way, but it’s just something that we feel firmly about.