This might seem a bit self-serving coming from a site that offers seo services, but it does have merit.
In todays online world, a plumber can have a Google Places page ranked and would never see the need to have a site, much less an optimized one.
You could get by by creating a YouTube channel that displays all the services and past work you’ve done to demonstrate your abilities.
Your Facebook page would have all of the important information needed to promote your company.
And your Twitter page would just automatically gain followers magically!
The truth is, the plumber who has a seven pack ranking in Google places didn’t get there by accident. They are actively engaged in SEO. Either they are performing it themselves, or have hired someone to do it for them.
Most people know they need to make their content “search friendly”, but do they really know what they are doing?
How many people know the proper use of the H1 tags and family? What about meta tags? Micro-formats?
How about the server? What’s the proper way to pass link juice from an old page to a new one?
What about the copy that appears on the page? How many words is the right amount?
Don’t forget about those social buttons – you know where you link, share, vote, stumble and reddit everything?
In the end, it’s all about one thing.
Getting ranked in Google.