When Do You Give Up On A Keyword?

25 Aug

One of the hardest things to do is admit defeat. No one likes to lose no matter what the situation is. This is especially true when it comes to keyword choices.

Clients look to seo professionals to guide them in the right direction and helping in the keyword selection process. But like all things in life, sometimes no matter how much you might want it, things just don’t work out.

So, how can you tell when it’s time to move on?

    • If the keyphrase has been number one in Google for more than three months and little to no traffic arrives at your site. You need to retain the position that long in order to rule out seasonality of the phrase in question
      If your site is getting traffic from that phrase but is not converting – a sure sign that your keyword is not right for your target audience
      Your site doesn’t receive any halo effect phrase traffic. Words and phrases directly stemmed from your original phrase that deliver quality traffic
  • Never let the emotion of having a number ranking in Google determine your next move. While it might look great to some that you have a top ranked phrase, most smart business people would prefer a highly converting profitable phrase instead!

    Until next time…


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    Get his thoughts at his blog (www.ranksurge.com) or follow him on Twitter (@semconsulting) G+ (https://plus.google.com/+PaulBliss3)

    1 comment

    1. Andy @ FirstFound | August 26, 2010 at 11:38 am

      Good point, well made. It’s hard for some people to realise that being #1 on something which won’t earn much is WORSE than being #2 on something that brings in the money (as far as SEO is concerned)

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