One of the hardest things to do is admit defeat. No one likes to lose no matter what the situation is. This is especially true when it comes to keyword choices.
Clients look to seo professionals to guide them in the right direction and helping in the keyword selection process. But like all things in life, sometimes no matter how much you might want it, things just don’t work out.
So, how can you tell when it’s time to move on?
If the keyphrase has been number one in Google for more than three months and little to no traffic arrives at your site. You need to retain the position that long in order to rule out seasonality of the phrase in question
If your site is getting traffic from that phrase but is not converting – a sure sign that your keyword is not right for your target audience
Your site doesn’t receive any halo effect phrase traffic. Words and phrases directly stemmed from your original phrase that deliver quality traffic
Never let the emotion of having a number ranking in Google determine your next move. While it might look great to some that you have a top ranked phrase, most smart business people would prefer a highly converting profitable phrase instead!
Until next time…