You’re Too Cheap to Afford Good SEO

15 Apr
2013

You're Too Cheap to Afford Good SEO

You know who you are.

The one who thinks all those Indian SEO companies can get you links that are worth anything.

The one who thinks the next WSO will “finally” crack that elusive ranking that you want.

The one who thinks that spending $500 a month is enough to get you ranked, paying someone to do all your work.

The one who thinks that a top ranking in Google will be all you need, nevermind the low quality of your site.

The one who thinks that “likes” and “followers” have a real ROI.

The one who thinks that all you need is links to rank your low quality content.

The one who thinks that SEO is “free”.

The one who thinks that social has no impact on rankings.

The one who thinks that by doing what everyone else is doing will get you ranked too.

The one who thinks that your $5 a month hosting fee for your website is a good bargain.

The one who thinks that you can hire an SEO freelancer for a month or two, “show you the ropes” and then you can do it yourself.

The one who thinks that by writing great content, Google will just catapult your site to the top of the SERPs.

The one who thinks that an evaluation of your site and competitors isn’t an important part of the process.

The one who thinks that as long as you do everything Google tells you to, that you will never get in trouble with them.

The one who thinks that all your competitors are playing “fair and square”.

The one who thinks that your nephew who just got out of college knows more about SEO than someone who does it for a living.

The one who thinks that creating a profile on every social network is enough.

The one who thinks that your branded traffic is all that matters.

The one who thinks that just doing it is better than not doing it right.

I’ve heard all of these in my time working in search. You can’t fix stupid so I don’t bother to even try to change the path of people who think this way. I just kindly tell them “Thank You” and politely decline services for them.

If you are not one of these people and recognize that effective seo is a long term commitment and you are ready to get some real results, contact me today to get started.

That way you won’t end up on this list.

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Paul
author

Get his thoughts at his blog (www.ranksurge.com) or follow him on Twitter (@semconsulting) G+ (https://plus.google.com/+PaulBliss3)

3 Comments

  1. Mark Lenterly | April 17, 2013 at 11:09 am

    So knowledge sharing or education is obviously nowhere to be found in your services, but judgement seems pretty high up there. Nice set of critiques. I’m happy for you that you get to hand pick your customers. We should all be so lucky.

  2. admin | April 17, 2013 at 12:15 pm

    Hi Mark-

    Knowledge sharing is always part of good customer service. Why should I share techniques that get the clients ranked who pay me? You and I might have clients competing for the same phrases. If I share all that I do, you might use the same methods to outrank my clients.

    That doesn’t make very much business sense now does it?

    And if someone wants knowledge, I do offer Seo training on a personal level an I would be more than glad to extend that service to you.

  3. Spook SEO | February 3, 2014 at 9:10 pm

    This is such a great and true writing and this post really delivering what we need to do, Good SEO always has a great impact on the ranking and it only depends on your techniques that what you need to do and how you can use the different techniques. If you have quality content with the best link building you are doing good and if you aware of the impact of using social media your SEO will give you what you need

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