Mention the word “article” to any SEO and watch them cringe. It’s not that they aren’t effective, it’s just that it seems like everyone does them and there is no great value in producing articles – save for original content on your site.
But that’s where a huge opportunity lies. True, the web is saturated with many articles that are nothing but fluff or sales pieces. But most sites that participate in article optimization don’t realize that there are three distinct strategies you can engage in – depending on what you want to accomplish.
Article optimization typically includes:
- Strategic placement of the articles on important sites of the web
- Web copy guidelines
- Coding layer to make it easy for readers to share
- Pre-determined release cycle
- Optimization of the articles to benefit your search campaign
Before any engagement, we would determine the strategy you wish to obtain, and direct all efforts in getting the articles found in the search engines.
We are available on a retainer fee basis – just tap into our expertise when you need it!
Contact us today: Release the writer within!