19 Nov

What is an SEO Audit?

What is an SEO Audit? Depending on who you ask, you will hear different versions on what makes up seo audits. It is designed to take a snapshot in time of where the site currently stands, how sustainable the site’s content and architecture is and what potential the web property

25 Sep

SEO Is Measurable Marketing

NEEDS TO BE RE-WRITTEN Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO dollar invested. SEO Is Not A Cost But An Investment An investment with a high return. By tying in SEO to Web

08 Jul

The Algorithm: What they are really talking about is the Ranking System

image source Many people think “the algorithm” is a singular algorithm. It’s actually a combination of many different patented ideas. The ranking system uses (in no particular order): Quality scoring algorithms External data NOT about Websites (e.g., “query deserves freshness”, “geo-location search”, user location, etc.) Website data collected from crawls